Startup Ops

Build the Operations That Let the Capital Compound.

Most post-funding startups deploy capital into headcount before they design the operations to coordinate that headcount. The result is faster chaos. We build the operational foundation that lets the next hire actually compound.

Diagnostic from $3K - full operational foundation engagement from $12K

The Problem

Funding Solved One Problem. It Created Three.

Raising a round gives you runway and signals validation. It also gives you headcount, customer commitments, and operational complexity you did not have last month. Most startups assume operations will figure itself out as they hire. It does not. It compounds in the wrong direction unless someone designs it intentionally.

You hired 5 people fast and onboarding is becoming a bottleneck because nothing is documented.

Decision-making got slower with more people, not faster - because no one has defined who decides what.

The founder is more in operations now than before the round, not less.

Customer commitments are slipping because product delivery has no formal process.

Tool stack has tripled - more apps, more subscriptions, none integrated, no source of truth.

Burn rate is rising but operational output is not - capital is going to headcount that is not productive.

What We Do

What a Startup Ops Engagement Builds.

The operational foundation that lets the business scale without scaling the chaos. Each piece is concrete and shipped within the engagement window.

Clear Org Structure

Functions, ownership, decision rights. No more 'everyone reports to the founder' problem. Each person knows what they own and what they can decide without escalating.

Documented Critical Processes

SOPs for the processes that matter most - client onboarding, product delivery, hiring, customer support. Written in a one-page format your team actually uses.

Working Tool Stack

Right tools, properly configured, integrated where it matters. CRM, project management, communication, billing - all aligned to how your team actually works.

Founder Operating Model

Where the founder spends their time. What they own vs delegate. What decisions reach them vs stop at the leadership team. The structural fixes that get the founder out of the operational middle.

Who This Is For

When Startup Ops Is the Right Engagement.

Post-seed / post-Series A

Capital deployed. Team growing. Operations was never designed - it accumulated. You need the foundation built now, before the next 6 months of growth amplifies the chaos.

Pre-PMF but scaling team

Hiring before product-market fit creates a different operational problem. We help you stay lean and structured while you iterate, instead of scaling headcount into uncertainty.

Founder-CEO bottleneck

You are 10-25 people and the business cannot run without you. You need to step back to focus on strategy, fundraising, or product. Operations needs to hold without you.

How It Works

How We Build the Foundation.

1

Diagnostic (Weeks 1-2)

Interviews with founder and key team. Process observation. Stack audit. Cap table-aware operational priorities. We identify the 5-7 highest-leverage builds.

2

Design (Weeks 3-5)

Org structure, decision rights, critical SOPs, tool stack configuration plan, founder operating model. Reviewed with you and the leadership team.

3

Build (Weeks 6-10)

Implementation. Tools configured. Processes documented and rolled out. Team trained. Structure clarified in writing. Each piece shipped and adopted before moving to the next.

4

Stabilise (Weeks 11+)

30-day check-in. Adjustments based on real-world friction. Hand-over to your team. Optional transition to fractional COO retainer for ongoing operational leadership.

Common Questions

Questions Founders Ask

Three moments: (1) After raising a seed or Series A, before scaling headcount. (2) When the founder is becoming the bottleneck despite being 10+ people. (3) When operational issues are slowing product delivery or burning runway. Earlier than that, operations is usually not the highest-leverage problem.

Make the Capital Work Harder.

Book a startup ops diagnostic. We will tell you honestly whether operations is the highest-leverage problem to fix right now - or if something else should come first.